Getting to Know Us

At Labster, we are excited to have you get to know us better.
Check out this interview with one of our team members.

Julia Hoffmann is Always Ready to Share Her Passion, Pride, and Pão de Queijo

Exploring new cultures, offering a taste of her native Brazil, and sharing her love of science are all part of Julia’s mission to empower future scientists with Labster.

Julia Hoffmann is Labster’s Regional Director for Brazil, Portugal, and South Africa

What is your favorite part about being a member of the Labster team?

I could talk about the culture and the people I work with, and all these things matter a lot. But the thing that means the most to me is being proud to tell people what I do. I’m really passionate about everything that I put my mind to, so if I’m doing it, it’s because I really believe in it and I really like it. I’ve worked in sales before, but you don’t get the same feeling when you say, ‘I sell software’ as you do when you can say ‘I sell a tool to empower future scientists’. 

When I tell people about Labster, I talk about how detailed the simulations are, how research demonstrates its effectiveness, and how teachers and professors include it in their curricula. But when I tell my mom, or anyone who is not a scientist or in academia, I keep it simple and just say, ‘it’s like a video game, but they learn science.’

How would you describe your team?

I apologize if I sound like an Instagram influencer when I say ‘I feel blessed’ –  but I do feel blessed to be part of a company that has such an incredible mission and to be working with such great and innovative minds.

Each of us is so different from the other, we all have our own way of doing things. Everyone shares something from their own country or culture at our morning meetings, and it’s so enriching. I’ve learned about holidays in India, various new foods and recipes, and even an English word that you should be very careful not to say if you go to Bucharest because it sounds like a dirty word in Romanian!

What do you like to share about your own culture?

I’m a very proud Brazilian. I live in Denmark but I love my hometown, São Carlos. I say it’s the best place in the world, second to none. And I always talk a lot about the food. France has petit gateau, Chicago has deep dish pizza, and we have a pastry called pão de queijo. I refuse to translate that, but if you need it just for understanding, it’s a kind of cheese roll. And if you go to the bakery, Padaria Guanabara when it’s just fresh out of the oven, you can break it off the crust and it’s amazing. I wish I could share it with everyone!

“My favorite part is that we’re a culturally diverse team. I learn something new every day.” – Julia Hoffmann

What do you like to do in your free time?

Since I’m now visiting family in Brazil, I just want to sit outside and pretend to do photosynthesis since I have no sun in Denmark at this time of the year. When I’m back home in Denmark and it’s a normal day, I love to explore. I like to go on hikes with my fiancée, so we’re always trying to find somewhere nice to take a walk with the dog.

Julia Hoffmann - Labster’s Regional Director for Brazil, Portugal, and South Africa

Get in touch with Julia and her team

Julia Hoffmann is Labster’s Regional Director for Brazil, Portugal, and South Africa. If you are a teacher searching for a virtual lab for your science courses, get in touch with Julia or one of her colleagues now!

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