Links
Do not use the same link text for different link destinations
Common causes for this error are generic words like "study", "click here", or "source" which may be used in different instances with different links.
Incorrect
One study on urban health showed that fast food is a major problem, where as another study on food desserts emphasized the lack of health options.
Correct
One study on urban health showed that fast food is a major problem, where as another study on food desserts emphasized the lack of health options.
Videos
Always add a title to YouTube and Wistia Embeds
When drafting, click your video and then click the wrench. There you will see a place to add a title.
Images
Keep images below 300KB
Large images hurt performance, and they also flash while they are loading which hurts accessibility.
![Don't forget to add a title to EVERY image](https://cdn.prod.website-files.com/63105b5082760e06eb992f00/6658c37ebe19a057b825221e_Customizations-Video-Thumb.webp)
Always Add Alt Text
Alt text helps screen readers understand what an image is. Never use a simple filename for Alt Text, use plain spoken language.
![](https://cdn.prod.website-files.com/63105b5082760e06eb992f00/6658c4b25fb6a84b304e5678_Alt-Text.webp)
GIFs
Do not use GIFs.
Text (SEO and Formatting)
Make sure that you use headings in the right order. Avoid skipping a level.
correct
<H2>
<H3>
<H4>
<H2>
incorrect
<H4>
<H2>
<H5>
Avoid adding extra space with ENTER key
We have spacing built into our fonts, and when spacing is applied inconsistently, it becomes difficult to alter formatting later.
Publishing
Please check what your page looks like on the live site to ensure formatting is correct.
Styles are applied after publishing, and only visible on the frontend.
If you can't publish, there might be some development changes stopping you. Ask website lead.
When changes are made to the website, Webflow freezes publishing so that publishers can't push through unfinished changes.
Remember that "Save Draft" will unpublish your page
Save Draft turns a published page into an unpublished draft.